I am an MBA graduate (marketing concentration) with over 13 years of marketing experience with global brands such as EDS, HP, SAAB, Hughes Telematics (acquired by Verizon), Mercedes-Benz, and Acuity Brands. I am a passionate holistic marketing professional who believes in solid strategy based on sound marketing research, an inbound marketing approach, and an integrated marketing communications (IMC) plan to amplify an organization’s brand strategy.

I am an avid supporter of content marketing, demand generation, customer experience, social media, and technology to help drive bottom-line results for an organization.

My marketing blog provides a discussion and analysis of various marketing elements with a domestic and global perspective.