Category: Uncategorized

How to Build a Brand That Delivers Results

The focus of this post is on how to build a brand, a critical element in the success of your business. Regardless if you are a startup organization, or you are trying to re-energize an existing brand; a strong brand is essential. Think about why someone selects Coca-Cola over another brand, and you have your


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Corporate Social Responsibility Brand Strategy

Why Use Corporate Social Responsibility in Your Brand Strategy?

Corporate Social Responsibility Concern for the environment has heightened in recent years and more importantly corporate social responsibility has become a given for business leaders and marketers in the current business landscape. Organizations and marketers are forced to find unique opportunities to develop competitive advantages based on environmental activities embedded into a larger corporate social


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Brand Strategy Integrated Marketing Communications

How IBM Wins with Brand Strategy and Integrated Marketing Communications

As most of you know who read this blog, I am an Integrated Marketing Communications (IMC) advocate. I find that IMC is a key differentiator for organizations and those that do it well, have a higher probability of success versus those that are not. IMC in the modern business environment provides a competitive advantage from a marketing


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