Category: Target Marketing, Positioning, Segmentation

Authentic Marketing

Authentic Marketing: Can Consumers See Through Your Marketing?

  Authentic marketing is one of the essential components found in many of the most successful organizations. I’d like to start by defining authentic marketing. The following quote from Philip Kotler, one of the greatest legends in marketing, defines authentic marketing.   “Authentic marketing is not the art of selling what you make but knowing what to

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How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win

Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success.

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Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion

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Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German brands provide an excellent roadmap to success for luxury brands using marketing segmentation. Audi, BMW, and Mercedes-Benz provide a profitable method of gaining a younger audience without losing brand prestige. The methodology can be applied to any luxury brand seeking to retain

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Positioning Strategy

How to Create a Millennials Positioning Strategy for a New Energy Drink Brand

If you are a new brand trying to position yourself in the market or you are an established brand trying to change your positioning strategy this post is for you. Let’s start by defining positioning, then how to select a position in the marketplace and give it context using a new energy drink brand as

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Segment Target Market Porsche

How to Segment Your Target Market: A Porsche Success Story

  How to Segment Your Target Market Successfully: A Porsche Case Study Those of us in marketing are faced with the challenge of trying to improve our marketing strategy with tactics that resonate with our target market. Porsche provides a very successful example of how they segment their target market effectively and achieve bottom-line results. Porsche has taken on

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Energy Drink Consumer Research Proposal

The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program.

The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company.

Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink.

You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Limit Energy Drink has a $25 million advertising budget for the new product.

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