Tag: Mercedes-Benz

Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion

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Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German brands provide an excellent roadmap to success for luxury brands using marketing segmentation. Audi, BMW, and Mercedes-Benz provide a profitable method of gaining a younger audience without losing brand prestige. The methodology can be applied to any luxury brand seeking to retain

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