Tag: marketing strategy

Inbound Marketing Blog

Inbound Marketing 101 and Why Your Business Needs a Blog

Why Use Inbound Marketing and Blogging Are you losing market share to your competition, missing projections, not hitting your sales goals and in general finding it tougher to compete each quarter? If the answer is yes, and you have not adopted inbound marketing or use a blog as a key tactic in your content marketing

Read More

Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion

Read More

marketing strategy 6 factors

6 Forces You Need to Monitor for an Effective Marketing Strategy

The 6 Critical Forces to Monitor When Developing an Effective Marketing strategy Developing a marketing strategy can be a daunting task, especially when you think about the ever-changing business and marketing landscape leaving you feeling powerless. That’s why using a common-sense framework, such as the strategic management model helps organize what seems chaotic. The strategic management model

Read More

How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win

Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success.

Read More

IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results

If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC) approach or struggling to find time to implement this post is for you. You might even be asking yourself questions like: Why do I need to integrate my marketing? Doesn’t that take a lot of time and resources? The post

Read More