Tag: integrated marketing communications

Why Use an Integrated Marketing Communications Approach?

Why Use an Integrated Marketing Communications Approach? It is a brave new world with rapidly changing technologies, social media, and apps entering the market at a lightning fast-pace that can give you a headache. Traditional media methods to reach consumers have changed with the Internet and social media adding complexity to the marketing mix. Traditional media,

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IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results

  If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC) approach or struggling to find time to implement this post is for you. You might even be asking yourself questions like:   Why do I need to integrate my marketing? or Doesn’t that take a lot of time and

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