Tag: content marketing

B2B Content Marketing

Why Should B2B Organizations Use Content Marketing?

The marketing environment is constantly changing and evolving with the concepts of inbound marketing, and it’s key component content marketing. Are you a B2B marketing leader struggling to get executive buy-in for inbound and content marketing initiatives? Have you started doing inbound and content marketing, but the results are less than expected? Do you need

Read More

Inbound Marketing Blog

Inbound Marketing 101 and Why Your Business Needs a Blog

Why Use Inbound Marketing and Blogging Are you losing market share to your competition, missing projections, not hitting your sales goals and in general finding it tougher to compete each quarter? If the answer is yes, and you have not adopted inbound marketing or use a blog as a key tactic in your content marketing

Read More

Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German luxury car brands are prime examples in the premium segment that provide a method to gain a younger less-affluent consumer using marketing segmentation. All three German brands (Audi, BMW, and Mercedes-Benz) provide a profitable method of gaining a younger audience without losing brand

Read More