Tag: brandstrategy

Brand Strategy Integrated Marketing Communications

How IBM Wins with Brand Strategy and Integrated Marketing Communications

As most of you know who read this blog, I am an Integrated Marketing Communications (IMC) advocate. I find that IMC is a key differentiator for organizations and those that do it well, have a higher probability of success versus those that are not. IMC in the modern business environment provides a competitive advantage from a marketing

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Why Use an Integrated Marketing Communications Approach?

Why Use an Integrated Marketing Communications Approach? It is a brave new world with rapidly changing technologies, social media, and apps entering the market at a lightning fast-pace that can give you a headache. Traditional media methods to reach consumers have changed with the Internet and social media adding complexity to the marketing mix. Traditional media,

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