Tag: brandmanagement

Authentic Marketing

Authentic Marketing: Can Consumers See Through Your Marketing?

  Authentic marketing is one of the essential components found in many of the most successful organizations. I’d like to start by defining authentic marketing.¬†The following quote from¬†Philip Kotler, one of the greatest legends in marketing, defines authentic marketing.   “Authentic marketing is not the art of selling what you make but knowing what to

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