Tag: Brand Strategy

Corporate Social Responsibility Brand Strategy

Why Use Corporate Social Responsibility in Your Brand Strategy?

Concern for the environment has heightened in recent years and more importantly corporate social responsibility has become a given for business leaders and marketers in the current business landscape.

Learn how and why your organization should integrate corporate social responsibility in your brand strategy using an IMC approach. Organizations and marketers are forced to find unique opportunities to develop competitive advantages based on environmental activities embedded into a larger corporate social responsibility (CSR) framework. CSR and environmental concern, when done well, can serve society and be profitable.

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IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results

  If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC) approach or struggling to find time to implement this post is for you. You might even be asking yourself questions like:   Why do I need to integrate my marketing? or Doesn’t that take a lot of time and

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