Tag: automotive industry

Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German luxury car brands are prime examples in the premium segment that provide a method to gain a younger less-affluent consumer using marketing segmentation. All three German brands (Audi, BMW, and Mercedes-Benz) provide a profitable method of gaining a younger audience without losing brand

Read More