Category: Positioning

Positioning Strategy

How to Create a Millennials Positioning Strategy for a New Energy Drink Brand

If you are a new brand trying to position yourself in the market or you are an established brand trying to change your positioning strategy this post is for you. Let’s start by defining positioning, then how to select a position in the marketplace and give it context using a new energy drink brand as

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Segment Target Market Porsche

How to Segment Your Target Market: A Porsche Success Story

  How to Segment Your Target Market Successfully: A Porsche Case Study Those of us in marketing are faced with the challenge of trying to improve our marketing strategy with tactics that resonate with our target market. Porsche provides a very successful example of how they segment their target market effectively and achieve bottom-line results. Porsche has taken on

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