Category: Automotive Industry

Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German brands provide an excellent roadmap to success for luxury brands using marketing segmentation. Audi, BMW, and Mercedes-Benz provide a profitable method of gaining a younger audience without losing brand prestige. The methodology can be applied to any luxury brand seeking to retain

Read More

Segment Target Market Porsche

How to Segment Your Target Market: A Porsche Success Story

  How to Segment Your Target Market Successfully: A Porsche Case Study Those of us in marketing are faced with the challenge of trying to improve our marketing strategy with tactics that resonate with our target market. Porsche provides a very successful example of how they segment their target market effectively and achieve bottom-line results. Porsche has taken on

Read More