Category: Integrated Marketing Communications (IMC)

Stephen Zoeller's Marketing Blog >> Integrated Marketing Communications (IMC)

April 8, 2024April 8, 2024 Stephen ZoellerStephen Zoeller

Why Use an Integrate …

Why Use an Integrated Marketing Communications Approach? In this post, I'll explain the importance of…
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Authentic Marketing

March 25, 2024March 25, 2024 Stephen ZoellerStephen Zoeller

Authentic Marketing: …

Authentic marketing is one of the essential components found in many of the most successful…
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IMC Benefits

March 11, 2024March 11, 2024 Stephen ZoellerStephen Zoeller

The Secret Benefits …

If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC)…
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February 19, 2024February 19, 2024 Stephen ZoellerStephen Zoeller

Why Use Corporate So …

Corporate Social ResponsibilityConcern for the environment has heightened in recent years and more importantly corporate…
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November 20, 2023November 20, 2023 Stephen ZoellerStephen Zoeller

How IBM Wins with Br …

As most of you know who read this blog, I am an Integrated Marketing Communications…
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