Category: Consumer Behavior

Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion

Read More

Consumer Behavior and Web Design

How to Use Consumer Behavior to Improve Your Web Design and Get Results

Consumer Behavior and Web Design Designing a website is a complex task with many variables, and you will probably have more questions than answers in the beginning. If you are a business just starting out designing a website or redesigning an existing website, it is important to use a strategic approach. A website is typically

Read More

How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win

Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success.

Read More

Energy Drink Consumer Research Proposal

The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program.

The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company.

Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink.

You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Limit Energy Drink has a $25 million advertising budget for the new product.

Follow me on twitter @stepzoellermktg

Pinterest @stephenzoeller

Slideshare at http://www.slideshare.net/StephenZoeller

Read More