How IBM Wins with Br …
As most of you know who read this blog, I am an Integrated Marketing Communications…
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How to Build a Brand …
The focus of this post is on how to build a brand, a critical element…
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The Secret Benefits …
If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC)…
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How to Create an Aut …
Building an Authentic BrandBuilding a brand takes a significant amount of time and effort. Regardless…
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Why Use Corporate So …
Corporate Social ResponsibilityConcern for the environment has heightened in recent years and more importantly corporate…
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