About

I am an MBA graduate (Marketing concentration) with over 13 years of marketing experience with global brands such as EDS, HP, SAAB, Hughes Telematics (acquired by Verizon), Mercedes-Benz, and Acuity Brands. I am a passionate holistic marketing professional who believes in solid strategy based on sound market research, an inbound marketing approach, and an integrated marketing communications (IMC) plan to amplify an organization’s brand strategy. I have a particular affection for content marketing, customer experience, social media, and technology. My marketing blog provides a discussion and analysis of various marketing elements with a domestic and global perspective.


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