The focus of this post is on how to build a brand, a critical element in the success of your business. Regardless if you are a startup organization, or you are trying to re-energize an existing brand; a strong brand is essential. Think about why someone selects Coca-Cola over another brand, and you have your
The Top 52 Essential Books for Marketers If you are a marketer looking to build a comprehensive knowledge of marketing or simply find the next book to read, this post is for you. I have accumulated a resource list of the top marketing books for marketers. The list is based on personal experience, research from
Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about
Authentic marketing is one of the essential components found in many of the most successful organizations. I’d like to start by defining authentic marketing. The following quote from Philip Kotler, one of the greatest legends in marketing, defines authentic marketing. “Authentic marketing is not the art of selling what you make but knowing what to
Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success.