WordPress Plugins

21 Must Have WordPress Plugins and Tools for Marketers

If you have a WordPress site using plugins and other tools are essential to the success of your business, regardless of industry. Do you want to increase your marketing productivity on WordPress? Do you want to increase the time it takes to produce your WordPress blog? What if I told you that this blog post would

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B2B Content Marketing

Why Should B2B Organizations Use Content Marketing?

The marketing environment is constantly changing and evolving with the concepts of inbound marketing, and it’s key component content marketing. Are you a B2B marketing leader struggling to get executive buy-in for inbound and content marketing initiatives? Have you started doing inbound and content marketing, but the results are less than expected? Do you need

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Marketing Research

Marketing Research 101 for Marketers

Marketing Research 101 for Marketers Gone are the days of flying by the seat of your pants and making leadership decisions on “gut” instinct alone without a process or data. I’m not saying there isn’t a place for good instincts when making strategic decisions, but valid and credible data are critical when formulating a strategy. Data

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Marketing Books

The Top 52 Essential Books for Marketers

The Top 52 Essential Books for Marketers If you are a marketer looking to build a comprehensive knowledge of marketing or simply find the next book to read, this post is for you. I have accumulated a resource list of the top marketing books for marketers. The list is based on personal experience research from

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IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results

  If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC) approach or struggling to find time to implement this post is for you. You might even be asking yourself questions like:   Why do I need to integrate my marketing? or Doesn’t that take a lot of time and

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Inbound Marketing Blog

Inbound Marketing 101 and Why Your Business Needs a Blog

Why Use Inbound Marketing and Blogging Are you losing market share to your competition, missing projections, not hitting your sales goals and in general finding it tougher to compete each quarter? If the answer is yes, and you have not adopted inbound marketing or use a blog as a key tactic in your content marketing

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Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion

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Create an Authentic Brand Dogfish Head

How to Create an Authentic Brand: A Behind the Scenes Look at Dogfish Head

Building an Authentic Brand Building a brand takes a significant amount of time and effort. Regardless if you are a startup or an existing firm, your brand is critical to achieving your business and marketing goals. If you struggle with the following questions, this post is for you regardless of the industry you’re in: Are

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Corporate Social Responsibility Brand Strategy

Why Use Corporate Social Responsibility in Your Brand Strategy?

Corporate Social Responsibility Concern for the environment has heightened in recent years and more importantly corporate social responsibility has become a given for business leaders and marketers in the current business landscape. Organizations and marketers are forced to find unique opportunities to develop competitive advantages based on environmental activities embedded into a larger corporate social

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Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German brands provide an excellent roadmap to success for luxury brands using marketing segmentation. Audi, BMW, and Mercedes-Benz provide a profitable method of gaining a younger audience without losing brand prestige. The methodology can be applied to any luxury brand seeking to retain

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