Marketing Research

Marketing Research 101 for Marketers






Marketing Research 101 for Marketers Gone are the days of flying by the seat of your pants and making managerial decisions on “gut” instinct alone without a process or data. I’m not saying there is no place for good instincts in decision making or strategy decisions, but valid and credible data are critical when formulating

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Corporate Social Responsibility Brand Strategy

Why Use Corporate Social Responsibility in Your Brand Strategy?






Corporate Social Responsibility Concern for the environment has heightened in recent years and more importantly corporate social responsibility has become a given for business leaders and marketers in the current business landscape. Organizations and marketers are forced to find unique opportunities to develop competitive advantages based on environmental activities embedded into a larger corporate social

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Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story






Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German luxury car brands are prime examples in the premium segment that provide a method to gain a younger less-affluent consumer using marketing segmentation. All three German brands (Audi, BMW, and Mercedes-Benz) provide a profitable method of gaining a younger audience without losing brand

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How to Start a WordPress Blog in MInutes

How to Start a WordPress Blog in Minutes: A Step-by-Step Guide






Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about

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The Top 52 Essential Books for Marketers

The Top 52 Essential Books for Marketers






The Top 52 Essential Books for Marketers I have accumulated a resource list of the top marketing books for marketers based on personal experience along with research from academics, marketing professionals, and top online marketing influencers. This collection of marketing books takes you from the books used in the business and marketing curriculum of many

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marketing strategy 6 factors

6 Forces You Need to Monitor for an Effective Marketing Strategy






The 6 Critical Forces to Monitor When Developing an Effective Marketing strategy Developing a marketing strategy can be a daunting task, especially when you think about the ever-changing business and marketing landscape leaving you feeling powerless. That’s why using a common-sense framework, such as the strategic management model helps organize what seems chaotic. The strategic management model

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Segment Target Market Porsche

How to Segment Your Target Market: Porsche Case Study






  How to Segment Your Target Market for Success: A Porsche Case Study Those of us in marketing are faced with the challenge of trying to improve our marketing strategy with tactics that resonate with our target market. Porsche provides an example of how to segment their target market and achieve success. Porsche has taken on an

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