Brand Strategy Integrated Marketing Communications

How IBM Wins with Brand Strategy and Integrated Marketing Communications

As most of you know who read this blog, I am an Integrated Marketing Communications (IMC) advocate. I find that IMC is a key differentiator for organizations and those that do it well, have a higher probability of success versus those that are not. IMC in the modern business environment provides a competitive advantage from a marketing

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Consumer Behavior and Web Design

How to Use Consumer Behavior to Improve Your Web Design and Get Results

Consumer Behavior and Web Design Designing a website is a complex task with many variables, and you will probably have more questions than answers in the beginning. If you are a business just starting out designing a website or redesigning an existing website, it is important to use a strategic approach. A website is typically

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How to Start a WordPress Blog in MInutes

How to Start a WordPress Blog in Minutes: A Step-by-Step Guide

Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about

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Marketing Books

The Top 52 Essential Books for Marketers

The Top 52 Essential Books for Marketers If you are a marketer looking to build a comprehensive knowledge of marketing or simply find the next book to read, this post is for you. I have accumulated a resource list of the top marketing books for marketers based on personal experience along with research from academics,

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Why Use an Integrated Marketing Communications Approach?

Why Use an Integrated Marketing Communications Approach? It is a brave new world with new technologies, social media, and apps entering the market at a lightning fast pace that can give you a headache. Traditional media methods to reach consumers have changed with media sources, such as the Internet and social media adding complexity to the

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How to Build a Brand That Delivers Results

The focus of this post is on how to build a brand, a critical element in the success of your business. Regardless if you are a startup organization, or you are trying to re-energize an existing brand; a strong brand is essential. Think about why someone selects Coca-Cola over another brand, and you have your

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Authentic Marketing

Authentic Marketing: Can Consumers See Through Your Marketing?

  Authentic marketing is one of the essential components found in many of the most successful organizations. I’d like to start by defining authentic marketing. The following quote from Philip Kotler, one of the greatest legends in marketing, defines authentic marketing.   “Authentic marketing is not the art of selling what you make but knowing what to

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How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win

Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success.

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B2B Content Marketing

Why Should B2B Organizations Use Content Marketing?

The marketing environment is constantly changing and evolving with the concepts of inbound marketing, and it’s key component content marketing. Are you a B2B marketing leader struggling to get executive buy-in for inbound and content marketing initiatives? Have you started doing inbound and content marketing, but the results are less than expected? Do you need

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Marketing Research

Marketing Research 101 for Marketers

Marketing Research 101 for Marketers Gone are the days of flying by the seat of your pants and making managerial decisions on “gut” instinct alone without a process or data. I’m not saying there is no place for good instincts in decision making or strategy decisions, but valid and credible data are critical when formulating

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