Consumer Behavior and Web Design

How to Use Consumer Behavior to Improve Your Web Design and Get Results

Consumer Behavior and Web Design Designing a website is a complex task with many variables and probably more questions than answers in the beginning. If you are a business just starting out designing a website or redesigning an existing website, it is important to use a strategic approach. A website is typically the first experience Read More

Why Use an Integrated Marketing Communications Approach?

Why Use an Integrated Marketing Communications Approach? It is a brave new world with new technologies, social media, and apps entering the market at a lightning fast pace that can give you a headache. Traditional media methods to reach consumers have changed with media sources, such as the Internet and social media adding complexity to the Read More

How to Build a Brand That Delivers Results

The focus of this post is on how to build a brand, a critical element in the success of your business. Regardless if you are a startup organization, or you are trying to re-energize an existing brand; a strong brand is essential. Think about why someone selects Coca-Cola over the private label or another brand, Read More

Authentic Marketing

Authentic Marketing: Can Consumers See Through Your Marketing?

  Authentic marketing is one of the essential components found in many of the most successful organizations. I’d like to start by defining authentic marketing. The following quote from Philip Kotler, one of the greatest legends in marketing, defines authentic marketing.   “Authentic marketing is not the art of selling what you make but knowing what to Read More

How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win

Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success. Read More

B2B Content Marketing

Why Should B2B Organizations Use Content Marketing?

If you are a B2B marketer and struggling with getting buy-in for inbound and content marketing initiatives, this post is for you. The information contained in this post will help you win support and advocacy throughout your organization. I’ll start by defining content marketing then give you the purpose, importance for a B2B organization, goals, metrics, Read More

IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results

In one of my previous posts titled “Why Use an Integrated Marketing Communications Approach?”, I provide an explanation of an integrated marketing communications approach (IMC), the IMC process, a light explanation of the benefits of IMC, and how Nike uses IMC. In this post, I would like to expand further on the benefits and critical Read More

Inbound Marketing Blog

Inbound Marketing 101 and Why Your Business Needs a Blog

Why Use Inbound Marketing and Blogging Are you losing market share to your competition, missing projections, not hitting your sales goals and in general finding it tougher to compete each quarter? If the answer is yes, and you have not adopted inbound marketing or use a blog as a key tactic in your content marketing Read More

How to Start a WordPress Blog in MInutes

How to Start a WordPress Blog in Minutes: A Step-by-Step Guide

Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about Read More

Marketing Books

The Top 52 Essential Books for Marketers

The Top 52 Essential Books for Marketers I have accumulated a resource list of the top marketing books for marketers based on personal experience along with research from academics, marketing professionals, and top online marketing influencers. This collection of marketing books takes you from the books used in the business and marketing curriculum of many Read More

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