How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win

Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success. Read More

B2B Content Marketing

Why Should B2B Organizations Use Content Marketing?

If you are a B2B marketer and struggling with getting buy-in for inbound and content marketing initiatives, this post is for you. The information contained in this post will help you win support and advocacy throughout your organization. I’ll start by defining content marketing then give you the purpose, importance for a B2B organization, goals, metrics, Read More

IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results

In one of my previous posts titled “Why Use an Integrated Marketing Communications Approach?”, I provide an explanation of an integrated marketing communications approach (IMC), the IMC process, a light explanation of the benefits of IMC, and how Nike uses IMC. In this post, I would like to expand further on the benefits and critical Read More

Inbound Marketing Blog

Inbound Marketing 101 and Why Your Business Needs a Blog

Why Use Inbound Marketing and Blogging Are you losing market share to your competition, missing projections, not hitting your sales goals and in general finding it tougher to compete each quarter? If the answer is yes, and you have not adopted inbound marketing or use a blog as a key tactic in your content marketing Read More

How to Start a WordPress Blog in MInutes

How to Start a WordPress Blog in Minutes: A Step-by-Step Guide

Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about Read More

Marketing Books

The Top 52 Essential Books for Marketers

The Top 52 Essential Books for Marketers I have accumulated a resource list of the top marketing books for marketers based on personal experience along with research from academics, marketing professionals, and top online marketing influencers. This collection of marketing books takes you from the books used in the business and marketing curriculum of many Read More

Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively

Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion Read More

Marketing Research

Marketing Research 101 for Marketers

Marketing Research 101 for Marketers Gone are the days of flying by the seat of your pants and making managerial decisions on “gut” instinct alone without a process or data. I’m not saying there is no place for good instincts in decision making or strategy decisions, but valid and credible data are critical when formulating Read More

Create an Authentic Brand Dogfish Head

How to Create an Authentic Brand: A Behind the Scenes Look at Dogfish Head

Building an Authentic Brand Building a brand takes a significant amount of time and effort. Regardless if you are a startup or an existing firm, your brand is critical to achieving your business and marketing goals. If you struggle with the following questions, this post is for you regardless of the industry you’re in: Are Read More

Corporate Social Responsibility Brand Strategy

Why Use Corporate Social Responsibility in Your Brand Strategy?

Corporate Social Responsibility Concern for the environment has heightened in recent years and more importantly corporate social responsibility has become a given for business leaders and marketers in the current business landscape. Organizations and marketers are forced to find unique opportunities to develop competitive advantages based on environmental activities embedded into a larger corporate social Read More

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