Corporate Social Responsibility Brand Strategy

Why Use Corporate Social Responsibility in Your Brand Strategy?

Corporate Social Responsibility Concern for the environment has heightened in recent years and more importantly corporate social responsibility has become a given for business leaders and marketers in the current business landscape. Organizations and marketers are forced to find unique opportunities to develop competitive advantages based on environmental activities embedded into a larger corporate social

Read More

Marketing Segmentation and Mercedes-Benz

How to Use Marketing Segmentation: A Mercedes-Benz Success Story

Marketing Segmentation – The Key to Profitability without Losing Prestige Mercedes-Benz and other German brands provide an excellent roadmap to success for luxury brands using marketing segmentation. Audi, BMW, and Mercedes-Benz provide a profitable method of gaining a younger audience without losing brand prestige. The methodology can be applied to any luxury brand seeking to retain

Read More

Positioning Strategy

How to Create a Millennials Positioning Strategy for a New Energy Drink Brand

If you are a new brand trying to position yourself in the market or you are an established brand trying to change your positioning strategy this post is for you. Let’s start by defining positioning, then how to select a position in the marketplace and give it context using a new energy drink brand as

Read More

marketing strategy 6 factors

6 Forces You Need to Monitor for an Effective Marketing Strategy

The 6 Critical Forces to Monitor When Developing an Effective Marketing strategy Developing a marketing strategy can be a daunting task, especially when you think about the ever-changing business and marketing landscape leaving you feeling powerless. That’s why using a common-sense framework, such as the strategic management model helps organize what seems chaotic. The strategic management model

Read More

Segment Target Market Porsche

How to Segment Your Target Market: A Porsche Success Story

  How to Segment Your Target Market Successfully: A Porsche Case Study Those of us in marketing are faced with the challenge of trying to improve our marketing strategy with tactics that resonate with our target market. Porsche provides a very successful example of how they segment their target market effectively and achieve bottom-line results. Porsche has taken on

Read More

Brand Strategy Integrated Marketing Communications

How IBM Wins with Brand Strategy and Integrated Marketing Communications

As most of you know who read this blog, I am an Integrated Marketing Communications (IMC) advocate. I find that IMC is a key differentiator for organizations and those that do it well, have a higher probability of success versus those that are not. IMC in the modern business environment provides a competitive advantage from a marketing

Read More

Consumer Behavior and Web Design

How to Use Consumer Behavior to Improve Your Web Design and Get Results

Consumer Behavior and Web Design Designing a website is a complex task with many variables, and you will probably have more questions than answers in the beginning. If you are a business just starting out designing a website or redesigning an existing website, it is important to use a strategic approach. A website is typically

Read More

How to Start a WordPress Blog in MInutes

How to Start a WordPress Blog in Minutes: A Step-by-Step Guide

Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about

Read More

Marketing Books

The Top 52 Essential Books for Marketers

The Top 52 Essential Books for Marketers If you are a marketer looking to build a comprehensive knowledge of marketing or simply find the next book to read, this post is for you. I have accumulated a resource list of the top marketing books for marketers based on personal experience along with research from academics,

Read More

Why Use an Integrated Marketing Communications Approach?

Why Use an Integrated Marketing Communications Approach? It is a brave new world with new technologies, social media, and apps entering the market at a lightning fast pace that can give you a headache. Traditional media methods to reach consumers have changed with media sources, such as the Internet and social media adding complexity to the

Read More

1 2 3