How Apple Uses Consumer Behavior Marketing to Win

How Apple Uses Consumer Behavior Marketing to Win






Learn how Apple uses consumer behavior marketing and a different way of communicating its marketing messages to achieve success.


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B2B Content Marketing

Why Should B2B Organizations Use Content Marketing?






The marketing environment is constantly changing and evolving with the concepts of inbound marketing, and it’s key component content marketing. Are you a B2B marketing leader struggling to get executive buy-in for inbound and content marketing initiatives? Have you started doing inbound and content marketing, but the results are less than expected? Do you need


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Marketing Research

Marketing Research 101 for Marketers






Marketing Research 101 for Marketers Gone are the days of flying by the seat of your pants and making managerial decisions on “gut” instinct alone without a process or data. I’m not saying there is no place for good instincts in decision making or strategy decisions, but valid and credible data are critical when formulating


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WordPress Plugins

21 Must Have WordPress Plugins and Tools for Marketers






If you have a WordPress site using plugins and other tools are essential to the success of your business, regardless of industry. Do you want to increase your marketing productivity on WordPress? Do you want to increase the time it takes to produce your WordPress blog? What if I told you that this blog post would


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How to Start a WordPress Blog in MInutes

How to Start a WordPress Blog in Minutes: A Step-by-Step Guide






Starting Your Blog Top marketers agree that a blog is one of the most important and effective content marketing tactics. A blog forms the core element of most successful content marketing strategies, regardless if you are promoting your business or personal brand. If you are anything like me, you have a voice and are passionate about


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Marketing Books

The Top 52 Essential Books for Marketers






The Top 52 Essential Books for Marketers If you are a marketer looking to build a comprehensive knowledge of marketing or simply find the next book to read, this post is for you. I have accumulated a resource list of the top marketing books for marketers based on personal experience along with research from academics,


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IMC Benefits

The Secret Benefits of IMC to Drive Meaningful Results






If you are a marketing executive, and not currently using an Integrated Marketing Communications (IMC) approach or struggling to find time to implement this post is for you. You might even be asking yourself questions like: Why do I need to integrate my marketing? Doesn’t that take a lot of time and resources? The post


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Inbound Marketing Blog

Inbound Marketing 101 and Why Your Business Needs a Blog






Why Use Inbound Marketing and Blogging Are you losing market share to your competition, missing projections, not hitting your sales goals and in general finding it tougher to compete each quarter? If the answer is yes, and you have not adopted inbound marketing or use a blog as a key tactic in your content marketing


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Millennials Marketing

Millennials Marketing: How to Market to Millennials Effectively






Why Should you Market to Millennials? If you are asking yourself why should I care about the millennial generation and why should I consider spending my marketing budget, time, and effort targeting millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion


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Create an Authentic Brand Dogfish Head

How to Create an Authentic Brand: A Behind the Scenes Look at Dogfish Head






Building an Authentic Brand Building a brand takes a significant amount of time and effort. Regardless if you are a startup or an existing firm, your brand is critical to achieving your business and marketing goals. If you struggle with the following questions, this post is for you regardless of the industry you’re in: Are


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